User demand for personalised information and location-based services is now well documented and it is accepted that this trend will only continue.
Businesses and brands now need to adopt digital strategies to engage consumers in a way that offer this capability. iome enables this for business. iome provides its digital service platform plotstar as a white-label service to business and brands with a direct consumer or customer relationship. This iome platform allows users to plan, book and share activities based on location (current or planned), personal preferences and behaviour.
The iome platform enables highly targeted location-based advertising, discounts and brand marketing while providing an added value service to your customers that both deepen the customer relationship and extend your brand’s identity. We partner with brands, network service providers and businesses with consumer relationships to develop location-based, digital lifestyle services. We link and present activities, interests, locations, routes and places so consumers can plan and book activities. The service is based on users’ preferences, where they are or plan to be and is accessible via any internet-enabled device. iome’s service captures and analyses user data to provide an increasingly engaging personalised experience for end users and, in turn, a highly targeted marketing method for advertisers and brands.
For brands: plotstar enables brands to extend the relationship you have with your consumers through providing a valuable, free to use digital service on web and mobile. plotstar also creates a new revenue source and provides brands with highly valuable and detailed information on a consumer’s profile, behaviour and activities based on their current or planned location.
For online publishers: plotstar offers online publishers an additional service of value to both you and your consumers. Our service brings activity planning and sharing capabilities under your brand, increases user loyalty and provides you with a new revenue stream. Importantly, plotstar gives your advertisers the ability to target campaigns based on user behaviour and user location, either current or planned.
For online and offline retailers: plotstar extends your relationship beyond the point-of-sale while also providing an enhanced service to your consumers. This free to access service allows you to extend the brand relationship and therefore enhance the experience your consumers have with your company. Our platform is also ideal to use as a platform for your own product, offers and brand promotion. Any retailer will gain the benefits offered to all white-label partners such new revenue streams, user behavioural data and location-based data.
For network service providers: plotstar (through web, mobile and iPhone app) is designed to be branded for use by consumer-facing service providers. The platform offers you an added-value application at no cost to you or your customers and comes with the benefit of deepening your relationship with customers. Any service provider will gain the benefits offered to all white-label partners such as new revenue opportunities, user behavioural data and location-based data. For businesses with consumer relationships: Any business with a direct consumer/customer relationship will benefit significantly from Plotstar’s white-label service. Plotstar increases consumer loyalty, extends the service you provide to your customers and importantly extends the relationship you have with customers beyond your normal point-of-sale – into a customer’s pocket and home. Any business with direct consumer or customer relationships will gain the benefits offered to all white-label partners such as new revenue streams, user behavioural data and location-based data.
For advertisers: plotstar provides advertisers with the next generation ad targeting platform. The Plotstar platform allows advertisers to understand user behaviour, what activities users are interested in or planning to attend and couples this with the user’s location, either current or planned. This knowledge allows advertisers to deliver valuable and highly targeted campaigns. We offer access to the qualified digital consumer, whatever their activity, location or preference, and increase results through targeted advertising; due to the nature of the service, advertising can be targeted based on location, interests and behaviour. We also utilise a highly targeted, digital marketing method, with access to specific new communities via iome deployments. This presents the opportunity for greater revenue generation and brand awareness by increasing consumer touch points.