ME Solutions

OpenTrading™ Platform

io global ltd’s OpenTrading™ Platform coordinates any number of content producers, carriers, advertisers, and complementary service providers. This proprietary open architecture was developed in the British Telecom Labs over the past 5 years. The technical breakthroughs and innovations built into our platform allow the user to view and consume ANY type of content from ANY provider via ANY mobile network. This empowers you with complete flexibility in designing your marketing programs.

This remarkable OpenTrading™ Platform uniquely enables:

  • Expandable Content Storefronts™
    that bring together content providers, network operators (mobile, broadband and cable), advertisers and complementary service providers.  Now you can seamlessly expand from a simple content storefront to orchestrated events, activities, or advertiser-sponsored content and services, all on the same platform.

  • Content Convergence™
    turning the mobile device into a personalized remote control for content services across the three screens - Mobile, PC, TV.

  • Service Oriented Advertising™
    introducing the only inclusive (versus non-intrusive) advertising business model.

 

What's on the inside

The io global ltd OpenTrading™ Platform is based on a “hub and spoke” architecture, with a central hub orchestrating content producer and service provider satellites as the spokes.

The io global ltd hub is responsible for all platform-level activity including:

  • Content ingestion and repository
  • Inventory management and meta-tagging
  • Dynamic bundling and pricing
  • Revenue share and settlement
  • Relationship and contract management between content producers, network operators, complementary service providers and advertisers
  • Orchestration management to ensure fulfillment of the time, place and activity-based delivery of content

Each satellite is complementary to the hub to ensure business model flexibility. If you prefer, satellites can run individually in a one-to-one managed service relationship with the hub to deliver content services independently to their targeted consumers. Satellites can also be managed in an orchestrated services relationship to deliver the desired content for any time, place and activity.

The io global ltd OpenTrading™ Platform boasts architecture that’s truly “Future Proof!”