Research-grade performance metrics

Endorsed by the Mobile Marketing Association, io global ltd’s landmark study “The Three Screen Trial” works with media companies, carriers and advertisers to measure usage data from TV, PCs, and mobile devices.

For the first time you'll see the marketing impact of an integrated brand campaign simultaneously measured across 3 screens. For the ultimate in accountability, this data will be combined with purchase data for a precise and reliable ROI. And now you can participate.

Three Screen Trial Start Date: 2nd half ’08

Some of the findings of the Study will include:

• Insights into how to improve mobile content usage
• Which advertising formats work best on the mobile device
• The impact of brand health and consumer relationship scores
• Measurement of True ROI

There’s little doubt that mobile activates all 3 screens.  Now together we can accurately measure this emerging influence.